All the way from Manchester, on his Birthday as well, we were honoured to have John Dyer with us today, providing us with a live client case study to take a brief from as marketeers. John runs Credibility, a diversity specialist firm, who was looking for more ways to spread the reach of his organisations’ services. Below are the four budding marketeers from St Bonaventure’s summer school at Trinity College, who stepped out of their comfort zones to ask him their bold and insightful questions, designed to get behind the story he may have wanted us to hear! The more thorough the briefing they take, the better their aim with creative solutions in their marketing plans.
After an enjoyable morning spent delving into Johns very interesting business, and witnessing his passion for it unfold, we wandered across Broad street to see the lovely sights of Oxford in my lunch break. Thanks for coming all this way John!
What do these two pictures suggest to you? 
…of starting a business when they retire from professional football. Two of them already have, and it was great to hear about their experiences and aspirations during this afternoon workshop for the Sky Blues – Coventry City Football Club. Organised by the Professional Football Association as an introduction to small business ownership, part of the afternoon was spent examining transferable skills and attributes. I have rarely worked with a group possessing such a neat fit of qualities for a second career as stellar entrepreneurs.
MBA Cohort University of Hertfordshire
